(Original title: Yuyuan Co., Ltd.: Globalization has begun to show, creating a “Made in China” brand with international influence))
Under the new development pattern of domestic and international dual -cycle, the globalization strategy of Yuyuan Co., Ltd. has begun to achieve the initial results, and is striving to create more “Made in China” brand with international influence.
From December 15th, 2023 to February 25, 2024, the Yuyuan Lantern Festival was on Paris, France. This is the first time that the National Intangible Cultural Heritage Project Yushan Lantern Festival goes to sea and is held at the same time and overseas.The French Henan Lantern Festival attracted nearly 200,000 local Lanternirers in France and created a sales record of about 2 million euros.More than 200 overseas media have published reports from nearly a thousand French Henan Garden Lantern Festival, making this event a local “Internet celebrity” event in France.On weekends or holiday nights, local Lantern viewers in France often lined up hundreds of meters in line to enter the park to watch Chinese lanterns.The French Henan Garden Lantern Festival is also the opening event of the 60th anniversary of the establishment of diplomatic relations between China and France and the year of the Sino -French and French journey, as well as the “boutique” series of “boutique” in China and France’s bilateral cooperation, which has become a strong witness of the friendship between China and France.
What’s more worth mentioning is that this French Yuyuan Lantern will drive Nanxiang steamed bun shop, Shanghai watch, seagull watch, Tonghan Chuntang, Tongzao to be willing to other old Chinese brands and high -quality domestic products brands to display together, so that overseas consumers are closeExperience the unique charm of Chinese brands and China.Among them, the non -heritage arts of Nanxiang Moup Board are welcomed by the French people in Paris. Local consumers often need to queue for more than half an hour to taste a cage.
Not only did the Yuyuan Lantern Festival overseas, but the pace of “going out” by other industries under Yuyuan Garden is also accelerating.The year -on -year increase in overseas revenue increased by 86.94%. Both overseas outlets and duty -free channels broke through. They have entered 31 countries and regions and completed 45 duty -free shops.The brand layout has laid the foundation in Hong Kong and Macao, and successfully deployed in three duty -free shops in Haikou City and Sanya in Hainan City at the end of 2023. It gradually deployed global business through duty -free channels and showed overseas consumers’ “Made in China” brand charm containing Oriental Life Aesthetics.
